PullBear Privacy Policy

Information We Collect

• Full Name
• Email Address
• Delivery Address (including any special delivery instructions you provide)
• Billing Address
• Payment Information (such as credit card details, which are encrypted and not stored directly by us)
• Phone Number (to coordinate order delivery or resolve delivery-related issues)
• Order History (including apparel styles, sizes, colors, and purchase dates)
• Size Preferences (saved in your account for faster future purchases)
• Device Information (e.g., IP address, browser type, operating system, and pages visited on our website)
• Any other information you voluntarily provide (such as feedback, style inquiries, or customization requests in contact messages)

How We Use Your Information

1. Processing and fulfilling your apparel orders (e.g., arranging stock allocation, coordinating delivery, and updating you on order status).
2. Providing customer support (e.g., responding to inquiries about order tracking, size fits, apparel care, or return requests).
3. Improving our website, services, and products (e.g., analyzing browsing habits to optimize product displays, or using feedback to refine style offerings).
4. Sending marketing communications (e.g., emails about new collections, exclusive discounts, or style tips) only if you have opted to receive such messages.
5. Processing payments securely (working with trusted payment service providers to encrypt and verify transactions).
6. Complying with legal requirements (e.g., maintaining order records for tax purposes or responding to lawful requests from regulatory authorities).

Cookies and Tracking Technologies

• Your preferences (e.g., saved items in your wishlist, size defaults, or language settings).
• Browsing actions (e.g., pages viewed, time spent on product details, or items added to cart).

Sharing Your Information

• Payment processors: To securely process your payment and verify transactions. They only receive necessary payment details and do not use your information for other purposes.
• Logistics and delivery partners: To coordinate apparel delivery and provide tracking updates. They receive your delivery address and contact number only.
• Website analytics tools: To analyze website performance and user behavior. Data shared is often anonymized or aggregated to avoid identifying individuals.
• Customer support platforms: To manage and respond to your inquiries efficiently. They only access information relevant to your support request.

Data Security

• Encryption of sensitive data (such as payment information and contact details) during transmission and storage.
• Secure servers with restricted access.
• Regular security audits and updates to our systems.
• Training for our team on data protection best practices.

Your Rights

• Right to access: Request a copy of the personal information we hold about you (e.g., your order history or account details).
• Right to correction: Request correction of any inaccurate or incomplete information (e.g., updating your delivery address or contact number).
• Right to erasure: Request deletion of your personal information, provided we are not required by law to retain it (e.g., deleting your account if you no longer wish to use our services).
• Right to opt out: Unsubscribe from marketing communications at any time—use the "unsubscribe" link in our emails, or contact customer service directly to opt out.

Data Retention

• Order-related information is retained for the period required by tax and commercial laws (typically 7 years in most jurisdictions).
• Account information (if you have an account) is retained until you request its deletion, unless we need to keep it for legal or operational reasons.
• Marketing preferences are retained until you opt out of communications.

Children's Privacy

Changes to This Privacy Policy